Malaga, SpainDynamic and forward-thinking marketing leader. Always curious and thoughtful.
A B2B marketing & comms professional with advertising agency roots. Have worked in corporate, startup, and agency environments, and settled into B2B service businesses - primarily in IT/software companies & creative agencies.
An expert with over 14 years of experience, both agency and client-side.
Develop perspectives that go beyond marketing and communications and delve deep into business strategy.
Built and implemented repeatable, scalable growth engines for 4 IT companies as Chief Marketing Officer and Head of Global Marketing. Currently the Director of Marketing and Sales at Implex.
Publications on the company’s website
Web Application Architecture: Guide 2025
This article explains what web architecture is, presents a web application architecture diagram to illustrate its underlying principles, describes its key components and types, advises on selecting the right application development services, and outlines emerging trends in modern web app architecture that will carry the day tomorrow and beyond.Application Development
Edtech Software Development: Challenges and Solutions
The contemporary edtech market is on a steep rise. However, companies face numerous challenges in edtech app development while tackling such projects. This article lists common problems in edtech development and suggests solutions for edtech software issues supported by the best practices in this niche.
Application Development
Information Design in App Development and Its Importance in 2025
In this article, you’ll learn what information design is, the benefits of good information design, and its role in shaping modern applications in 2025. Read on for expert insights from our team.UX & UI Design
Implex Recognized as a Clutch Global Honoree and Champion for Fall 2024
Implex announced it has been recognized as both a 2024 Fall Clutch Global Award honoree and Clutch Champion by Clutch, the leading global marketplace of B2B service providers.
Web Development
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